10-Minute Marketing Strategy – 5 Questions, 6 buyer personas, 144 marketing strategies

One of the most expensive mistakes I've seen small business owners make is thinking they can bypass marketing strategy.

I get it! Marketing strategy is complicated. But it doesn't have to be that way because I've done all the upfront thinking for you... 5 questions, 6 buyer personas, 144 unique marketing strategies.

Which 1 of these 144 strategies is right for you? Take the quiz.

In which stage of the decision-making process is your potential buyer?

Unaware that they need the kind of products or services you provide Searching for more information about the kind of products or services you provide Ready to purchase the kind of products or services you provide Already purchased your products or services

When making purchase decisions for products or services like the ones you provide, what is the most important factor they consider?

Price Convenience Exclusivity

Can they make buying decisions purely by what they see or hear, or do they need to touch, taste, or smell what you offer before they can decide?

Purely by what they see or hear They need to touch, taste, or smell

How durable is the product or service your offer?

It can be consumed in a few sessions, maximum three years of use It can last a lifetime, minimum three years of use

How new is your type of product or service to the market?

So new that nobody else is doing it It's trending as more competitors enter the market It's been around for a long time

Contact me

I am on LinkedIn: https://www.linkedin.com/in/allisonwross/

One of the most expensive mistakes I've seen small business owners make is thinking they can bypass marketing strategy.

Which 1 of these 144 strategies is right for you? Take the quiz.

Contact me

Allison Wentworth Ross

© 2023 Allison Wentworth Ross